How to Get Your AppExchange Listing to Rank Higher in Search Results

How to Get Your AppExchange Listing to Rank Higher in Search Results (2025 Guide)

By The AppExchange Whisperer

With thousands of listings on Salesforce AppExchange, ranking high isn’t optional—it’s the difference between deal flow and dead air. If your listing isn’t on the first page, it might as well not exist. But here’s the good news: with the right strategy, you can climb the ranks without spending a dollar on paid placements.

I’ve worked with Salesforce partners across industries—from data quality to revops to field service—and the results speak for themselves:

• DQE: 509% YoY Lead Growth, 137 position improvements, and the most leads in 2 years (Jan 2025)
• Integrate.io: #1 for “data integration” out of 1,843 listings
• Candybox: #1 in “revops” out of 35 listings

Why Ranking Higher on AppExchange Matters

Your AppExchange listing is more than a formality—it’s a full-blown conversion asset inside Salesforce’s ecosystem. Ranking in the top results doesn’t just drive visibility. It improves engagement, trust, and most importantly, leads.

The 4 Ranking Pillars of the AppExchange Algorithm

Salesforce organizes its search algorithm into four core components. These are some of the key factors that determine where your listing shows up—and how it performs in front of buyers.

1. Keywords – The Foundation of Discoverability

• Use buyer-aligned keywords that reflect your real GTM strategy
• Avoid stuffing terms like “Salesforce” without context
• Choose the right listing category to match buyer expectations

🎯 Integrate.io became the #1 listing for “data integration” in a category with 1,843 listings using my AppExchange Keyword Service.

2. Engagement – Salesforce’s Secret Signal

• Enable all CTAs: “Watch Demo,” “Get It Now,” “Test Drive”
• Replace your tile image with a benefit-driven visual
• Don’t use a video as your first screenshot

I analyze engagement data—screenshot views, resource downloads, CTA clicks—as part of my AppExchange Listing Assessment to uncover friction points and unlock opportunities.

3. Experience – Trust Signals That Convert

• Gather reviews from verified Trailblazer profiles
• Display credibility badges like “100% Native” and “1% Pledge”
• Respond to every review and keep your visuals clean and current

4. Learning – The AI Layer Most People Ignore

• Update your listing monthly
• Ensure strong keyword-to-content alignment
• Focus on engaging resource files

My assessments provide actionable insights into these ML-driven factors and how to make them work for your listing—not against it.

Real-World Wins: What Happens When You Get It Right

These clients dominated their categories:

• Integrate.io: #1 for “data integration” (1,843 listings)
• Candybox: #1 for “revops” (35 listings)

No ad spend. Just smart strategy and better engagement.

Your 5-Step Optimization Checklist

1. Audit your keywords and remove anything misaligned
2. Update your tile image to show value, not a logo
3. Enable every CTA that Salesforce provides
4. Get 3–5 strong, authentic reviews
5. Update your listing monthly to stay relevant

Want a shortcut? Book your AppExchange Listing Assessment and I’ll do the heavy lifting for you.

Ready to Rank #1 in Your Category?

If you’re ready to:

• Rank top 5 (guaranteed) for your most valuable keywords
• Increase lead flow and market visibility
• Make AppExchange your #1 lead source

Explore the Keyword Service or book your Listing Assessment today.

Want to Be My Next Case Study?

Whether you're launching or optimizing, I can help you win. Book a 30-minute strategy call and let’s make your AppExchange listing work harder—starting now.