Is Partner Co-Marketing (Formerly AMP) Worth It?
Is Partner Co-Marketing (Formerly AMP) Worth It? by The AppExchange Whisperer With the rebrand of Salesforce’s AppExchange Marketing Program (AMP) to the Partner Co-Marketing Program, many ISVs are asking the same question: “Is it worth the investment?” The short answer? Yes, it can be — when done correctly. Over the years, I’ve worked closely with the AMP (now Partner Co-Marketing) team, helping Salesforce ISVs unlock value across nearly every promotion type. 🧱 What Is the Salesforce Partner Co-Marketing Program? The program offers AppExchange Partners paid co-marketing opportunities grouped into four strategic categories. Below, I highlight just a few of the options in each — but know there are many more promotions available, including combinations and bundled campaigns. 1. 📽️ Showcase Your Product These are Salesforce-produced, co-branded video assets focused on demonstrating your product's value visually. They’re not lead-gen focused but serve as trust-building,...
